Case studies and field notes on the products I've shipped — built for African markets and optimised for both search engines (SEO) and AI answer engines (GEO).
A concrete 90-day plan: weeks 1–2 baseline and fix the foundation, weeks 3–6 close the top citation gaps with citable content, weeks 7–10 amplify and monitor, weeks 11–12 review and double down. Claude does the reading and drafting at each step; a human owns the decisions. It's the loop behind whatthewordsays.org's growth.
Read field noteWhy PeakRank runs an AI Academy alongside the agency — teaching teams to use Claude with the same disciplines we run internally, POPIA included.
Project: PeakRank Digital
Rankings, behaviour and spend each tell half a story. A note on why connecting all three to PeakRank lets Claude reason about cause instead of guessing.
Project: PeakRank Digital
Not everyone needs the biggest package. A straight guide to matching a PeakRank offering to your stage — and the one rule I use to decide.
Project: PeakRank Digital
A field note on PeakRank's Claude-powered social generator: how one published URL becomes a week of platform-tuned posts, and the human edit that makes them land.
Project: PeakRank Digital
Most SEO tools hand you charts and leave the thinking to you. A note on PeakRank's grounded, per-domain assistant — and why grounding is the whole point.
Project: PeakRank Digital
AI citation monitoring only pays off if you track the right questions and act on the gaps. A field note on running it the way clients who get results do.
Project: PeakRank Digital
A builder's note on the PeakRank dashboard — why each panel exists, and the single next move it's designed to hand you instead of another vanity chart.
Project: PeakRank Digital
Every PeakRank engagement starts with a free GEO audit. Here's what Claude does behind that single domain input, and how I read the result.
Project: PeakRank Digital
A real PeakRank client, whatthewordsays.org, grew from ~1,400 to ~12,700 monthly unique visitors in a year. Here are the actual figures and the playbook behind them.
Project: PeakRank Digital
Working with a team certified on Claude and plugged into Anthropic's ecosystem changes what you can expect — lower risk, faster adoption and a real standard behind the work. The client's-eye view.
Project: PeakRank Digital
The honest, in-progress story of taking PeakRank down the Claude Partner Network path — application, approval, onboarding and certification — and what the programme's 'proof, not vibes' rigour teaches.
Project: PeakRank Digital
What it actually takes to certify on Claude through Anthropic Academy — the courses, what each one teaches, and why a team trained to this standard builds AI you can rely on.
Project: PeakRank Digital
A plain-language explainer of Anthropic's Claude Partner Network: what it is, how its tiers work, where it's heading, and why a certified, accountable AI partner beats a generalist.
Project: PeakRank Digital
PeakRank Digital is going all-in on Anthropic's Claude — certifying the team through Anthropic Academy and building to the standard of the Claude Partner Network. Here's why, and what it means for clients.
Project: PeakRank Digital
PeakRank's Academy teaches SA SMEs to use Anthropic's Claude in their business — built on Anthropic's 4 Ds AI-fluency framework and Claude for Small Business, with POPIA baked in from module one.
Project: PeakRank Digital
Most SEO dashboards bury the answer in charts. I built a per-domain assistant on Claude so clients can just ask 'why did my AI visibility drop?' and get a grounded, data-backed answer.
Project: PeakRank Digital
How I use Anthropic's Claude to produce content engineered to be quoted by AI — entity-rich, structured for extraction, and shipped with the FAQ and schema markup that both Google and LLMs reward.
Project: PeakRank Digital
Google rankings no longer tell the whole story. Here's how I built PeakRank's AI citation monitoring on Claude to track whether ChatGPT, Perplexity and AI Overviews cite you — or your competitor.
Project: PeakRank Digital
A tour under the hood of how I use Anthropic's Claude to run PeakRank Digital — from GEO content and AI citation monitoring to the per-domain assistant that reads your search data.
Project: PeakRank Digital
Why I design every product to rank on Google and get cited by ChatGPT, Perplexity and AI Overviews — and the concrete patterns I use to do both at once.
How I architected a market-intelligence platform covering all 54 African nations — risk scoring, capital flows and sector assessments — as the CTO who built it.
Project: SubSaharaData
Why I founded PeakRank Digital to make South African brands visible across Google and AI search — bundled with POPIA-compliant consent for local SMEs and enterprise.
Project: PeakRank Digital
How I built SignalCartel — a white-label platform that lets traders launch a branded signals service with billing, subscriptions and Telegram delivery on a managed codebase.
Project: SignalCartel
These are products I've shipped end to end. If you want something similar built for you — or your brand made visible across Google and AI search — I take on consulting, fractional CTO and product builds. The fastest way to start is an email.